Neuronal conections, consumers’ emotions, rational thinking, intuition & instinct, …. Neuromarketing involves all the areas mentioned before.
Ingrit Moya, who is a researcher and an expert in Neuromarketing, introduced to us this innovative technique based on market analysis.
She pointed out that this method is the most accurate to get information about the consumers’ behaviour. As she told us, Neuromarketing is intended to measure consumers’ reactions to a product or a service, taking into account the following items: attention, memory and emotion (engagement).
Ingrit made us participants of the different strategies in order to measure neuronal activities. Nowadays the most popular ones are: Electroencephalogram, Eye Tracking, Magnetic Resonance Imaging, Galvanic Skin Response (GSR) and Facial Coding.
Thanks Ingrit for approaching us to the fascinating field of Neuromarketing.